Simon Fujiwara

"Who’s Spiritual Journey?

Picture a Who on a mountain top,

Wind in their hair and their resting ears aflop,

Pling! sound the bells of a bright new day,

A whole new Who is just another swipe away…"

Simon Fujiwara’s cartoon character Who the Baer was created by the artist as a way to playfully critique societal questions through a lovable character. In Who’s Spiritual Journey?, Who the Baer seeks out a spiritual new self through the abstract images of the past, searching for a meaning in forms that once promised transcendence. But what kind of spirituality is possible for a flat cartoon character who has no soul to soothe? Who’s Spiritual Journey? will feature three new large-scale paintings within a site-specific installation exploring belief, branding and selfhood in an age of endless reinvention.