American Contemporary

The result of our exploration is a wordmark that draws inspiration from the subtle details of the Ciarra product line, referencing the underlying form of existing Ciarra’s products. The wordmark is constructed from a contemporary geometric typeface with modified letter forms and customized letter-spacing. This re-branding reflects our commitment to design excellence and sets the stage for an exciting new chapter in Ciarra’s journey. As a company, we are excited about extending our product line and attracting more of a younger customer base. The re-branding aligns our visual identity with our company’s values, and we hope that it communicates our vision to the world.

An innovative air purification technology that utilizes plasma ionization to eliminate harmful particles and pollutants from the air.